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The Business of Law: Human or Commodity?

Jun 6, 2022

An Opinion Piece by Elena Favaro Viana

When I was a new lawyer, I spent the initial few months trying to build out my network. I met a gentleman once, whom at the time, I admired and looked up to, and set up a coffee date with him. I did not have a lot of expectations going into it but felt throughout the entire conversation that there was not an exchange of mutual respect → if we can even call it that. It was clear to me that he thought because I was a new lawyer, I was seeking out handouts, rather than wanting to pull my own weight, and more importantly was of very little value to him, his career and ultimate success.

At one point he brought up revenue. He said “Well, you know – when you start making about $5,000 a month you can always reach back out”. I answered: “I make between three and four times that right now”. I was about four months into my practice, and things had picked up quickly. He brought it up – and I simply corrected him.

I will never forget how he sat back and said….

“Well, now, see, that’s interesting. Now you have something I want”.

The tables turned quickly. All of a sudden “respect” entered the conversation.

It became very clear in the next brief exchange that (1) my new practice was generating more revenue than his, and (2) that I quickly became a commodity to him, and not a colleague.

That second one left a lingering taste in my mouth, that now – almost two years later, is still very sour.

They say business is not personal, and to a certain extent that is absolutely correct. Money is not personal, but I believe time and energy are. When you build your network, form strategic partnerships, and learn from one another, as this is a personal exchange of time and energy. Building out your network should not be based on “what can I gain from you?” but rather the understanding that there is something to be learned from every single person you meet.

Forming strategic alliances is not built from the amount of money someone brings in, but should be based on a mutual passion to align skill sets.

In my years, I have found that every person in business would be honoured to be a mentor in some capacity, and to be careful not to treat those ‘lower in rank’ or ‘experience’ without respect, because someday… and someday sooner than you think… they might just be ahead of you.

Author Credits

Elena Favaro Viana is the founding and managing partner of EFV Legal, a boutique law firm in the province of Ontario specializing in online business law for small businesses and entrepreneurs. She is also the founder of Contracts for Entrepreneurs

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